The aesthetic has been mimicked by similar merchandise, reminiscent of Flum Pebble, Juicy Bar, Air Bar Nex, and Discount Vape Online its sister brand Vape Kits Lost Mary. Elf Bar has been offered within the United States since November 2021 regardless of having no authorization from the Food and Drug Administration. Within the marketplace for disposable e-cigarettes particularly, Vuse ranked third within the US with a share of 21% in 2023, in accordance with figures by the Food and Drug Administration. R.J. Reynolds promoted Vuse with print, junk mail, and Television promoting, the latter of which is very unusual for tobacco merchandise within the United States.

There are various components associated with youth tobacco product use. In 2013, British American Tobacco (BAT) grew to become the primary of the massive Tobacco firms to launch an e-cigarette, premium e-liquids when it launched the Vype model in the United Kingdom. Mangan, Dan. "Reynolds American Sees E-Cigarette Launch as a 'Game Changer'". From April 2021, Vype merchandise have been rebranded and consolidated globaly into the Vuse brand which BAT inherited from the acquisition of Reynolds American.

It acknowledged that the batteries of Vuse Vibe vaporizers had been malfunctioning and overheating after accidents had been reported.

Birdsey, Vape Shops Jan (2023). "Tobacco Product Use Among U.S. Middle and High school Students - National Youth Tobacco Survey, 2023". MMWR. King, Ben (30 November 2023). "Elfbar: Top Vape Clearance sales firm drops candy flavours over attraction to children". Voos N, Goniewicz ML, Eissenberg T (November 2019).

"What's the nicotine delivery profile of digital cigarettes?". Lewsey, Jim; Haghpanahan, Vape Clearance sales Houra; Mackay, Daniel; McIntosh, Emma; Pell, Jill; Jones, Andy (June 2019). "Impression of legislation to reduce the drink-drive limit on highway site visitors accidents and alcohol consumption in Scotland: a natural experiment study". Craver, Richard (17 July 2018). "Reynolds Vapor prepares national launch of recent e-cig rival to Juul". McLean (three November 2019). "Methadone chargeable for practically half of Scotland's drug deaths".

10 September 2019. doi:10.3310/sign-000815. Lucy C (eleven September 2015). "Facebook, E-Cigarettes, RV Refrigerators". By September 2023, nevertheless, Vape Clearance sales Vuse's market share stood at 41.5% versus Juul's 24.7% market share. However, the taste restriction didn't apply to Disposable Vape vapes. However, Vuse misplaced its top place in 2017, when Juul overtook it to develop into the most popular e-cigarette in the US. On October 12, 2023, the FDA issued Advertising Denial Orders for six flavored Vuse Alto pods, together with the Menthol pod.

In 2019, the US Food and Drug Administration began a assessment process to find out whether or not R.J. Elf Bar gadgets have not obtained authorization from the Food and Drug Administration and usually are not legally permitted to be offered within the United States.

In 2015, it was the preferred e-cigarette within the United States with 33% market share in Nielsen-tracked channels.